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BY SUNMONU, founded in 2019, bridging the gap between luxury and everyday streetwear while maintaining excellent silhouettes, vivid colours and fabulous materials.
The brand was conceived to glorify God through all contexts around the business. This has been displayed through our designs, final products, customer service & community development.
We believe in excellence throughout the brand and we strive to accomplish this every day. We also believe in being innovative and free-flowing, not sticking to worldly norms and values, and forever pushing the boundaries of design.
We have many sources of inspiration, but our most important source is the word of God. This is where we get inspiration for logos and designs such as AGAINST THE GRAIN, 7 STARS & Jesus Christ Saves Lives, to name a few. We gain inspiration from other brands and people. Many would only see them as competitors, as we are in the same marketplace however, we have to see them as gifted human beings that God has also called to create. To name a few, including but not limited to Off-White c/o Virgil Abloh (RIP), KidSuper, Marino Morwood, Corteiz, Rhude, Casablanca etc.
As we continue on this journey, we hope and pray for God's will to be done, for excellent products and campaigns to be orchestrated & to serve his people well. Stay close, we have big plans.
With love,
BY SUNMONU
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™